The Moldovan “divin” aims at international recognition, by applying the Protected Geographical Indication “Divin”

press release

2019-01-16_12-40-12
The “divin” in the Republic of Moldova is of perfect quality and can compete with similar products from the world wine regions. The production of “divin” beverage with Protected Geographical Indication, followed by better promotion on the domestic market but also outside the country would help relaunch this select product. Many experts in the field, including from abroad, discussed the “divin” perspectives in “The Oak, the Wine and the Divin” seminar, organized by the National Office for Vine and Wine. The event took place on the eve of the 15th edition of the Wine Vernissage, dedicated for the first time to the “divins” produced in Moldova.
Gheorghe Arpentin, director, National Office for Vine and Wine: “Wine of Moldova has a high quality and unique characteristics, being obtained in accordance with strict production rules. The high quality of the wine products of the Republic of Moldova, including the ‘divins’, is guaranteed by the Protected Geographical Indication (PGI).
At present, PGIs represent about 12% of the vineyards area, a significant figure, considering that the first harvest was used for production in 2015, and we have an annual growth of 20-25%. We are glad that several distilleries have begun to produce the ‘divin’ with Protected Geographical Indication, and we will continue to stimulate the production of this noble drink under the sign of quality – PGI.”
Experts believe that this select product, with tradition and history of over a century, must be better known and better understood. That is why a more intense promotion is required, but also the implementation of the provisions set out in the “Specifications for the Production of Beverages with Protected Geographical Indication Divin”.
Boris Zamaru, specialist, National Office for Vine and Wine: “The wine sector of the Republic of Moldova is famous not only for its wines, but also for ‘divins’. Every year, Moldova produces about 800,000 decalitres of distillate for ‘divin’, compared with the Soviet period, when it was producing 1.5 million decalitres. We have proposed to relaunch and promote the PGI ‘Divin’, which is obtained by maturing wine distillates produced from authorized grapes. Like the countries of the European Union, we have to continue applying the Geographical Indications, which guarantee genuine quality products. It is important to know our product better and how we can present it on foreign markets. We are also pursuing an increase in exports.”
Constantin Olaru, president, the Association of Divin and Brandy Producers of Moldova: “It took France 150 years to implement the Cognac Geographical Indication System and to reach its current level. We do not have that much time, we need a transition period of 20-30 years, and the first steps have already been taken. Last year, 3 businesses started the process of the distillates maturation meeting the PGI conditions, and this year 2 other companies followed their example. We intend to make blends from these distillates so that in the coming year the first ‘divins’ with Protected Geographical Indication are put up for sale in a new, higher-quality version.”
For this purpose, the president of the Association of Wine and Divin Producers proposes that the plantations on which the grapes were harvested should be included in areas with Protected Geographical Indication. Their creation will add value to the ‘divins’ in Moldova, consolidating their image and quality.
Sergiu Babii, director of “Barza Alba” SA, ‘divin’ producer: “The ‘divin’ is a product with a tradition of over 100 years in Moldova. Weather conditions in the country allow us to obtain high quality distillates from white wines of European noble varieties. Our advantages are also the 50 or even 60-year-old ‘divins’ that are known and appreciated by consumers.”
“The Oak, the Wine and the Divin” seminar was also attended by a representative  of the French company “Segui Moreau”, an enterprise that manufactures oak barrels – a standard of quality worldwide. According to him, oak in Moldova would have “divine” properties if investments were made in this area.
Andrei Prida, responsible for research and quality, “Segui Moreau”, France: “We need enormous quantities to produce quality oak. If we compare with France, there wood industry has existed for centuries and is well structured, which is why it is profitable, and in Moldova I do not think there are such companies. French oak is recognized as the best, but Moldovan oak is not yet known and will need promotion. The Cognac region of France is very close to Moldova in terms of production, product quality on the market and the culture of ‘divin’. There are many similarities and I think the exchange of experience is useful for the RM. The quality of the Moldovan ‘divin’ is very high, comparable to brandy, but also to other famous alcoholic beverages.”
“The Oak, the Wine and the Divin” seminar ended with a tasting of Moldovan and French “divins”, and the participants had the opportunity to discover all the nuances and secrets of fine drinks.
The “divin” matured in oak barrel is strong, has a balanced taste and fine flavors of vanilla or chocolate. The difference in taste and color results from the way the wood is burned, but it also depends on the aging period of the distillate.
The Association of Divin and Brandy Producers in Moldova consists of 21 producers, of which only 6 export their products to foreign markets.

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