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Online Trade and Digital Marketing of Moldovan Wines for Export

This was the theme of another panel within the Wine & Tech Forum, moderated by Alexei Burciu, in which experts in this important field brought to the fore the REALITIES we face in this digital age and offered innovative solutions to bring Wine exports Moldova on the heights of success. It's been an explosion of ideas and strategies, and now we urge you to act decisively to take advantage of the immense opportunities that digital platforms offer.

Vlad Vedrasco, e-commerce expert, presented a relevant analysis of online wine sales and highlighted the advantages of the eMag platform, such as efficient logistics, the opportunity for paid advertising, but also the increased visibility due to the highest online traffic in Romania. The expert encouraged winemakers to also explore the Amazon platform to test new ways of promotion in Western markets. The presence of a certain product on famous e-commerce platforms such as eMag or Amazon gives credibility to the product and the manufacturer.

At the same time, the expert also emphasized that e-commerce platforms represent the simple and effective solution for expanding the presence in the online environment, and the trend of wine sales on the Internet is growing rapidly.

Also on the panel, Victor Cazac, expert in digital marketing and online sales, recommended wine producers to consider having their own website, which comes with multiple advantages such as total control over the relationship with customers; direct access to customers; a higher sales margin; flexibility in pricing; creating a virtual community with the active involvement of customers, etc. He also reiterated the importance of presence on e-commerce platforms, but once there, it is to draw attention to your own brand and product presentation, offering the customer as much information as possible such as videos, presentations, information about medals won, the technical description of the wine. Victor also shared 10 essential steps to succeed in online wine sales, giving us an overview of effective digital strategy.

Towards the end, Mihai Ion, regional manager of the FAN Courier company - a courier and logistics service provider in Romania, spoke about the complete and complex logistics services, adapted to the requirements of the wine market in Moldova and Romania.

The Wine & Tech Forum was organized by the National Vine and Wine Office of Moldova and the Agency for the Development and Modernization of Agriculture with the strategic support of the Rural Competitiveness and Resilience Project funded by USAID Moldova and the Technologies of the Future Project, funded by USAID, Embassy of Sweden in Chisinau and UK in Moldova – British Embassy Chisinau, in collaboration with the Technical University of Moldova and COR Creative Industries Association in Moldova.

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