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ProWein 2023: Moldova, the ‘Small Country With a Big Heart’, Goes Green

Düsseldorf, March 21st 2023: Over the last year, Moldova, with a population of 2m, has opened its doors to over 600,000 refugees from its neighbour, Ukraine. This generosity has earned this former Soviet republic, the description of ‘the small country with the big heart’.

Now, the Moldovan wine industry has unveiled plans for an ambitious programme of sustainable development, as key stakeholders seek $500 million of investment in new vineyards, increased capacity, and technological innovation over the next five years. Sustainable development is high on the industry’s list of priorities, in addition to increasing the value of bottled wine exports. 

This bold vision was mapped out during the 2023 edition of ProWein, where Robert Joseph led a panel discussion entitled “Wine of Moldova – 10 Revolutionary Years of Building a National Wine Brand.” A lively debate appraised how “a small, dynamic winemaking country as Moldova can compete with global giants.” Elizaveta Breahna, Interim Director of National Office of Wine; Caroline Gilby MW, a long-time expert on the wines of the region, Poland’s first Master of Wine; Wojciech Bońkowski, and Diana Lazar, representative of a USAID NGO Moldova project, all took part in the panel discussion. They analysed Moldova’s efforts to increase its international cachet, including the relative merits of prioritising indigenous grape varieties over international varieties and – Joseph’s preference – blends of the two. One of the industry’s key goals is to become a world-class tourism destination, with a 50% increase in wineries offering hospitality.  

Wojciech Bońkowski comments: “Moldova’s wine industry has changed out of all recognition over the past decade.  ’10 Revolutionary Years of Building a National Wine Brand’ isn’t simply a slogan – it neatly encapsulates the incredible transformation of the nation’s once ailing vineyards and wineries.  Despite the trade embargo imposed by the Russian Federation several years ago, the wine industry has played a significant role in the country’s economy, contributing around 3% of GDP and 8% of total exports and to the livelihood of over 50 thousand families in the rural areas.” 

Caroline Gilby MW highlighted the devastating impact of the Russian embargo on Moldova’s wine industry. According to Gilby MW: “Today, Moldovan winemakers have embraced the challenge of meeting the requirements of Western markets and have made impressive progress. They came together, and changed the country’s wine landscape.”

As a national brand, Wine of Moldova is committed to repositioning the former Soviet Republic as Eastern Europe’s leading exporter of premium wines. The country now leads the way in attracting global investment; Moldovan wines have won 5,014 international awards over the past decade. To quote Robert Joseph, “Moldova’s unique story, diverse grape collection, and ideal growing conditions put it in an excellent position to prioritize sustainable winemaking with a new generation of ambitious winemakers.” 

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41 wineries will represent Wine of Moldova at the prestigious ProWein exhibition

The country’s wine brand Wine of Moldova/Vinul Moldovei will be represented by 41 wineries at the world’s most important international wine exhibition ProWein, which will take place from March 19-21 in Düsseldorf, Germany. The event gathers tens of thousands of business people, and thousands of stands of producers and wine regions to exhibit wine products and report on the news and development trends of the global wine market.

This year, for the first time, the wine industry of the Republic of Moldova will have the largest country stand in recent years, of about 200 square meters, and a record number of winemakers, to host connoisseurs and international experts in the field and celebrate together “10 years of Moldovan Wine Revolution” by launching the international campaign #10yearsofwinerevolution. The generic of the campaign was inspired by the title of the article appraising the progress of Moldavian Wine, written by the most influential personality of the wine world, Jancis Robinson.

The national stand will bear the national symbol “Wine of Moldova” and will be a platform for business meetings, presentations of the remarkable progress of the industry, but also tastings and initiation of partnerships.

As part of the official Prowein Forum, organized on March 20, a round table dedicated to Wine of Moldova will be held, moderated by the well-known wine critic Robert Joseph (Great Britain), with the participation of the Master of Wine, sommeliers, journalists, importers and partners of the wine industry. Moldovan winemakers will be supported at the event by the state secretary of the Ministry of Agriculture and Wine Industry, Sergiu Gherciu, His Excellency, the ambassador of the Republic of Moldova in Germany, Aureliu Ciocoi, as well as representatives of the National Office of Vine and Wine (ONVV) and the Competitiveness Project and USAID’s Rural Resilience.

“Every year, the quality and competitiveness of Wine of Moldova increase. The Republic of Moldova is the 20th largest wine exporter in the world, with its wines being exported to approximately 70 countries around the world. Our goal is to increase the export share of bottled wines, but also to diversify and strengthen our position on high-value export markets”, stated Elizaveta Breahnă, the interim director of ONVV.

“The reforms implemented by the wine industry are confirmed by the thousands of medals, the hundreds of international articles, the reconversion of the sector through the emergence of new small wineries, transitional wineries, new generation wineries and wine export champions. The Wine of Moldova band has become a true symbol of national pride, a point of tourist attraction and an element of social cohesion”, emphasized Diana Lazăr, director of the wine industry and tourism, USAID Moldova’s Rural Competitiveness and Resilience Project.

We remind you that Wine of Moldova was launched in December 2013, as a result of an extensive structural reform of the wine industry focused on quality and added value, and oriented towards modernization and development in accordance with European Union standards. The wine reform, as well as the last ten years of progress, was made possible with the support of the wine industry’s strategic partner, the US Agency for International Development (USAID).

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Moldovan wine conquers with its flavor the public of every event it is present at.

Moldovan wine conquers with its flavor the public of every event it is present at. This time, indigenous producers had the opportunity to showcase their wines to importers, distributors, sommeliers and media representatives in the recent Blue of the Danube event in London Go.

Its purpose was to introduce to London specialists wines from indigenous grape varieties from Central and Eastern Europe. More than 50 producers from 8 countries were present at the tasting, with almost 200 visitors i, including several renowned experts in the field, how it would be Lenka Sedlackova MW of Brancroft Wines, Beans Boughton MW of Alliance Wines, Peter McCombie MW renowned wine writer, Sylvia Wu editor of Decanter, alongside shoppers and sommeliers from across London .

Rare Black Academy wines produced by Purcari Winery, Black Girl produced by Asconi and Cabernet Sauvignon & Black Girl of Fautor Winery were offered for tasting by guests during a matsreclass guided by sommelier Caroli not Gilby.

Among the participants supported by ONVV include the companies Radacini , Radacini , NOVAK Winery , Combinatul de Vinuri “CRICOVA” S.A.

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Moldovan producers returned victorious from Canada.

Moldovan producers returned victorious from Canada. This year 64 wines from 26 companies participated, thanks to the financial support of the National Wine and Wine Office, in the Selections Mondials des Vins Canada. The winemakers took home 39 medals, including 3 Grand Or Awards, 29 gold medals and 7 silver medals.

The Grand Or Awards are back to the following wines:

Moscato Dolce Sparkling Wine/ Apriori Wine

The Governor’s First Lady Rose/ Castel Mimi

Aurore Syrah-Cabernet Sauvignon/ Fautor Winery

The wines were awarded with gold medals:

Empirico White & Pinot Grey White Dry/ Apriori Wine

Rosato Dolce Sparkling Wine/ Apriori Wine

Maestro Wine Secret Blend Red Semidry/ Apriori Wine

Hysteria / Castel Mimi

The Governor’s Blend/ Castel Mimi

Illustro Cabernet Sauvignon-Merlot / Fautor Winery

Early bird / Fautor Winery

Ice Wine Traminer-Muscat Ottonel / Fautor Winery

Glera Brut / Aurelius Winery

Black Feteasca / NOVAK Winery

Individual Black Rare Black Feteasca / Chateau Vartely Winery

Barbaro/Fautor Winery

Illustro Cabernet Sauvignon-Merlot / Fautor Winery

Rose/Rose is the best way to go. . Milestii Mici

Ligueur white wine “Ialoveni” Armonios/ Vinăria Ialoveni

Ligueur white wine “Ialoveni” Desert/ Vinăria Ialoveni

Cabernet – Sauvignon, Merlot, Saperavi/ Chateau Cojusna

Selection Vladlen Uzhakov, Feteasca Neagra/ Vinum.md

Black Rare By Purcari / Timbrus Purcari Estate

Saperavi de Purcari / Timbrus Purcari Estate

Grape Angel Chardonnay – Dawn Feast / Imperial Vin Group SRL

Golden Grape Red Dry Wine/ Imperial Vin Group SRL

Cuvée Prestige / Combinatul de Vinuri “CRICOVA” S.A.

Black Feteasca / Combinatul de Vinuri “CRICOVA” S.A.

Pinot Grigio / Combinatul de Vinuri “CRICOVA” S.A.

Cabernet Sauvignon & Feteasca Neagra/ Domeniile Davidescu

Generations of Superavi / Domeniile Davidescu

Pinot Grigio Select/ Salcuta

Rubinus Rarity/Rarity Carlevana

Silver medals returned to the wines:

Maestro Cuvee Blanc Sparkling Wine Brut / Apriori Wine

Maestro Wine Secret Blend Red Semidry/ Apriori Wine

Moonlight / Castel Mimi

Late Harvest Sauvignon Blanc/ Fautor Winery

Viorica Totem / Chateau Vartely Winery

Rare Black Saperavi / Black Leather Domeniile Davidescu

White by Rare Meringue / Carlevana

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National Wine Day 2022

My wine brings peace, hate turns in love – is the slogan of the National Wine Day 2022!

The National Wine Day has become an emblematic event for the Republic of Moldova and after a two-year break, it returns with the 21st edition. On the 1st and 2nd of October 2022, the Great National Assembly Square will turn into a wine town and gather over 80 wineries from the whole country.

The program of the event starts on October 1, at 11:00, with the official inauguration ceremony during which the following will be handed out:

…Grand Prize “for special merits in the manufacture of high-quality wines, perpetuation of traditions and excellent quality of local wines, promotion of the image of the Republic of Moldova as a wine-growing country on the international arena”.
…Medal “Petru Ungureanu ” and the title “The most skilled oenologist of the year”.
…The Nicolae GUZUN medal and the title “Winemaker of the year”.

In the evening from 18:00 you will be part of a big day show supported by DJ TERRA BLVCK, Pasha Parfeni, Zdob and Zdub with the Advahov Brothers.

Traditionally, the National Wine Day is the right occasion to celebrate the legends and wine heritage, the successes of Moldavian Wine, to reward the best and to get to know the wine people.

On the 2nd day you will have a wide cultural and educational program, but also a diverse artistic program supported by DJ TERRA BLVCK, the Ștefan Vodă Ensemble, the Osoianu Sisters and the Vali Boghean Band.

During the two days visitors will be able to participate in various cultural activities:

Activities at the “Peasant Court”, where folk craftsmen will offer master classes in pottery, wood carving, carpet weaving, etc.

Within the “Wine School” workshops will be organized dedicated to wine and divine tastings, complemented by training on the responsible consumption of wine.

The wineries in the country will have their doors open for tourists willing to discover the oeno-gastronomic offers and the cultural-artistic treasure of the region.

Come and celebrate together the remarkable result of the work and dedication of over 80 local wine producers

More details on wineday.wineofmoldova.com/en

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#Revincudrag: Plan your route and visits to the country’s wineries! ONVV offers you the first Wine Tourism Guide of Moldova

We hope that soon we will be able to take off and say “ReVin cu drag” (“Happy ReWINEds”) every time we discover the country’s wines, but also the destinations where they are grown, created, carefully preserved and offered to dearest guests: underground wine galleries, cellars that house famous wine collections, wine chateaux, family wineries, local restaurants with traditional and reinterpreted cuisine. But until then we can already plan in detail each of our future adventures, matched with sensory experiences.

We have hundreds of reasons to follow the #Revincudrag call and visit the beloved wineries that have brought us worldwide fame. And in order for the returns to be full of beautiful impressions and emotions, the routes – more colorful, and the planning – more effective, the National Office for Vine and Wine (ONVV) launches the first Wine Tourism Guide of Moldova.

The guide is part of an extensive information campaign about the wine tourism potential of the country and about the wine destinations, with the “ReVin cu drag” slogan, which will be carried out during the summer season. Accompanied by the #Revincudrag dedicated hashtag, the campaign aims to popularize wine tourism nationwide, to attract to the wine cellars and wineries that offer tourist services as many visitors as possible. Thus, in the next period, the potential visitors will find out details about the country’s wineries, about the small family wine businesses, but also about the wine cellars that are going to open their doors this year.

The initiative of the National Office for Vine and Wine takes place in the context in which, due to the ever-increasing quality of Wine of Moldova, dedicated events and centuries-old winemaking traditions, the wine sector has managed to place our country on the world’s tourist map. At the same time, being the largest generator of jobs in rural areas, the industry has been hit hard by the global COVID-19 pandemic.

Gheorghe Arpentin, Director, National Office for Vine and Wine: “The National Office for Vine and Wine is a promoter of Moldova as an important destination for wine tourism, and popularizes our wine tourism hospitality, both locally and internationally. In the context of the pandemic, which affects the global wine community, we must unify our efforts to convey even more clearly the message that our country offers not only quality wines, but also unique authentic wine tourism experiences. The ‘ReVin cu drag’ campaign aims to make the wineries from all over the country their touristic offers, but also the wines they produce – known to the world. Thus, we aim to increase the number of local tourists, especially in the summer, when more and more people will want to travel safely, discover new places and get to know the Wine of Moldova. We anticipated the needs of tourists and launched the first Wine Tourism Guide of Moldova – a detailed map of wineries in the country, which includes useful information and advice for those who are already making plans to travel in Moldova.”

The Wine Tourism Guide includes the description, history, offers and travel packages of wineries in the country. Moreover, here you can find the access maps to the wine cellars, the route distances, but also the estimated time needed to reach the destination. Developed in the form of a travel book, the guide is available online, free of charge, on the Wine of Moldova Facebook page starting May 14th and can be downloaded to mobile devices for the users’ convenience.

Start your tourist discoveries now! Browse the Wine Tourism Guide of Moldova, travel virtually to all wineries, find out their legends, know the tourist offer, and when the pandemic period ends, follow the #Revincudrag call and have many Happy ReWINEds!

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Wine Year 2019: successes, challenges and particularities

The wine year 2019 was a special one, and the produced wines had been of a very high quality, as certified by the tastings carried out within the quality assessment of the wines produced in the main Protected Geographical Indication regions: Codru, Valul lui Traian, Stefan Voda. This is also due to the more favorable climate conditions for grape ripening and the technical processes of wine making. Remarkable results were recorded in terms of exports, investments, as well as a growing number of winemakers who registered in the Vine and Wine Register. These are some of the conclusions presented by the National Office for Vine and Wine, during the third edition of the National Conference of the Wine Sector “Wine Year 2019”.

The annual event also highlighted the challenges for the wine sector in Moldova. These include phytoplasmic diseases that affect part of the country’s vineyards, climate changes and labor shortages. Moreover, the industry’s milestone event brought to the forefront the latest world trends in the winegrowing of the future, and the special guest, the Swiss expert, Olivier Viret, spoke about the sustainability of winegrowing – trends, challenges, and achievements.

Olivier Viret, expert from Switzerland: “In Switzerland we grow over 200 varieties of grapes, among which new varieties created by selection and which are resistant to fungal diseases. At the country level we have 2 popular initiatives: the prohibition of sanitary products and winegrowing without phytosanitary products. They aim to produce healthy grapes and to strengthen a sustainable wine sector. All these activities are undertaken because we want an organic winegrowing, of good quality, we do not want to treat the vineyards anymore, that is why we must have resistant grape varieties. Therefore, we now have an integrated production concept, known to all, we have phytosanitary regulations that stipulate certain conditions under which pesticides can be used.”

The foreign expert mentioned that Switzerland has made considerable progress due to the fact that sustainability, the practice of organic farming and the protection of the environment are extremely important, especially since they are the foundation for high quality products – a basic requirement for the international competition. At the same time, at the country level there is an integrated production concept, preventive measures and phytosanitary regulations, and the wine growers receive all the necessary data from the agrometeorological stations in order to combat the diseases of vines.

During the third edition of the National Conference of the Wine Sector “Wine Year 2019”, the main data regarding the sector were presented.

THE WINE YEAR IN FIGURES

  • 34,000 HA (+13%), 66,000 PLOTS, 39,182 ECONOMIC ENTITIES.
  • VINE AREAS FOR TECHNICAL VARIETIES ARE REDUCING. AREAS REQUIRED FOR PGI WINE PRODUCTION GREW BY +4%.
  • TOTAL EXPORT: 15.67 MILLION DAL (+9%), THE EQUIVALENT OF 61 MILLION BOTTLES (+4%) AND 111.2 MILLION LITRES OF WINE SOLD IN BULK (+11%).
    83% of the produced wine was exported;
    145 active exporters;
    71 countries (export destinations);
    EXPORT VALUE: 3,086 BILLION MDL (+9%). THE PRICE OF A LITER OF EXPORT WINE IS SLIGHTLY INCREASING (+5%).
  • THE MAIN “GROWTH CENTERS” FOR BOTTLED WINE EXPORTS ARE:
    BY VOLUME: CHINA (+20%), ROMANIA (+11%), RUSSIAN FEDERATION (+7%);
    BY VALUE: CHINA (+28%), ROMANIA (+25%), RUSSIAN FEDERATION (+15%).
  • AVAILABILITY AT THE BEGINNING OF THE WINE YEAR: 35.6 MILLION DAL (+4%).
    Harvest 2019: 14.6 million dal (-25%);
    Stocks 2019: 21.00 million dal (+40%).

The event was attended by several officials, representatives of the wine sector and of the academic environment.

Ion Perju, Minister of Agriculture, Regional Development and Environment: “The wine sector is and will remain an important one, as demonstrated by the fact that winegrowing makes up 3% of the country’s GDP, but also that this branch represents 7% of the total exports. Winegrowing and wine are an internationally recognized business card of our country. The state, through its policies, will contribute to the balanced development of all components in this sector. In this respect, annually, approx. 110 million MDL is allocated from the subventions fund.”

Gheorghe Arpentin, Director, National Office for Vine and Wine: “At its third edition, the National Conference of the Wine Sector has become a milestone event for the wine sector, where the most important achievements of the field are presented. In order to maintain an upward trend, the NOVW team works for the implementation of some winegrowing development programs, focusing on quality. Therefore, it is necessary to constantly evaluate the wines produced on the demonstration plots to understand how the vines behave, but also how the climate change influences the wine sector of the country.”

Diana Lazăr, Deputy Director, Moldova Competitiveness Project: “It is for the first time that the Governments of two countries are aligned with a common approach to support the wine industry. It is an important branch for the country’s economy and the economic impact is not to be neglected. We want a sustainable development, as well as to involve young people in the production activities, which is possible even through a public-private partnership. Wine of Moldova is becoming more and more internationally known, we also have a positive context that we could benefit from.”

In the second part of the conference, the deputy director of the National Office for Vine and Wine, Irina Bîstrițchi, presented the activity report of the institution for the previous year, regarding the activities of promoting the Wine of Moldova both on the internal market and on the external ones. The event also included a presentation of current work on the Wine Register, as well as a digital map of vineyards in protected areas, in the form of a computer application. The National Office for Vine and Wine experts also spoke about developing the “Wine of Moldova 2030” Strategy, in order to outline the evolution of the sector in the next decade, and which also includes the concept of sustainable development.

ANNEX 1
NATIONAL CONFERENCE OF THE WINE SECTOR “WINE YEAR 2019”

The structure of the wine sector

The wine sector in the country remains the first job generator in the rural area. The number of economic entities active in this field and registered in the Vine and Wine Registry reached 39,182. The figure represents an increase of approximately 10,000 compared to last year and includes individuals, households, limited liability companies, joint-stock companies, agricultural cooperatives.

In 2019, 199 wineries were registered in Vine and Wine Registry, a growth of 6.41%, of which 69 are vineyard owners. At the same time, during the previous year, the number of harvest declarations reached 282, an increase of 120%, the production declarations grew by 14%, reaching 48, while the declarations on stocks reached 172 units.

Investments in the wine sector

The year 2019 marked a considerable growth in terms of volume of investments in the development of the sector. The investments made in the field amounted to 551 million MDL, an increase of approximately 60% compared to last year. Of this amount, 242 million MDL were allocated for planting vines, 250 million MDL – for the modernization of the wineries, 59 million MDL – to develop markets and another 12.5 million MDL were invested in various winegrowing development programs.

The area of vineyards and the production potential

The Republic of Moldova remains the country with the highest density of vineyards worldwide. 2019 marked a decrease of the areas planted with technical varieties up to 70200 hectares.

However, the area of vineyards planted with indigenous varieties, included in the Vine and Wine Registry had an increase of 32%, which constituted 1408 ha, while the registered area reached 34,000 ha, that is 13% compared to 2018. According to the data entered in the Registry, the main technical varieties are:

  • Red varieties: Cabernet Sauvignon (4644 ha), Merlot (4523 ha), Pinot Noir (1271 ha);
  • White varieties: Aligote (4523 ha), Sauvignon (4154 ha), Chardonnay (2319 ha).

Production potential: quality/diversity

During the wine year 2019, the areas of the vineyards planted with technical varieties with Protected Geographical Indication increased by 4%, reaching an area of 9573.5 ha. At the same time, the number of winemakers who produce PGI wines has increased to 78 or by 10%, most of them being registered in the “Valul lui Traian” PGI Region (35%).

Harvest capitalization

The report shows that in 2019, 263 tons of grapes were processed, a decrease of 27% compared to last year. Of these, 18 million decalitres of wine have been made, down by 25%, of which 13.2 million decalitres of wine and 1.3 million decalitres of PGI wines.

Wine production

Statistical data shows that in 2019, 14.6 million decalitres of wine have been produced, or 3% less than the average for 2001-2018.

Exports

2019 also marked a considerable increase in exports, both in terms of volume and in terms of accumulated income. Thus, the volume of exports increased by 9%, and the value – by +9.2%, which is the biggest increase in the last 5 years.