The National Vine and Wine Office participated as a partner in the 8th edition of the Grape Festival, which took place on Sunday, in the city of Cimișlia.
The Grape Festival brought together winegrowers from 11 districts, who presented the variety of grape varieties grown in their vineyards.
During the event, a contest was also organized, with the generic “Golden Vine”, held for several categories: Vine of the year; Wine grower of the year; The best producer of table grapes; Best young producer of table grapes; The best exporter of table grapes; Promoter of table grapes in the local market.
To honor their work, the winners of the competition were awarded by the Deputy Prime Minister, Minister of Agriculture, Vladimir Bolea, with diplomas and monetary prizes.
On August 29, in the city of Copenhagen, the second event in the series dedicated to Moldovan wines in Denmark took place. Several importers and media representatives were present at the Marriott Hotel in Copenhagen, where they had the opportunity to enjoy the selection of Moldovan wines with our winemakers.
The visitors had a special masterclass and walk around testing sessions in which they were able to personally explore the varied range of wines from Moldova. We were also honored again by the presence of the Danish countess Helene Danneskiold-Samsøe, who once again expressed her delight at the diversity and quality of Moldovan wines.
During 2023, according to ONVV’s Marketing Plan, we will continue to carry out such activities to promote Moldovan wines in the strategic markets of the Netherlands and Denmark. Stay close to keep up with our news!
Yesterday, August 28, an event dedicated to wines from Moldova took place in the city of Aarhus in Denmark. More than 30 importers explored our diverse range of wines with interest.
A local expert revealed to us the secrets of the Danish market, and our compatriot Vasile Catan, owner of a wine bar in Copenhagen, held an exciting masterclass that ended with a tasting with the 24 representatives of Moldovan wineries.
The event was honored with the presence of the Danish countess Helene Danneskiold-Samsøe, who was deeply impressed by the quality and diversity of Moldovan wines.
The series of visits dedicated to Moldovan wines continues today in Copenhagen. 100 importers and media representatives have confirmed their presence at the Marriott Hotel to explore and enjoy our selection of quality Moldovan wines.
These efforts are part of ONVV’s 2023 Marketing Plan and reflect activities to promote Moldovan wines in strategic markets in the Netherlands and Denmark.
Even after a month from the event dedicated to Moldovan Wine in Amsterdam, materials dedicated to it continue to appear in the Dutch press, a fact that can only make us happy, such as the article “Moldova wine country, a special country of wines”, written by Jon Peter van den Oever for Anne-Wies.nl.
The Masterclass dedicated to Moldovan Wine and presented by Cees van Casteren, Master of Wine in the Netherlands, consultant, writer, teacher and freelance journalist and organized by the PitchPR agency took place at the Maurits Hotel, Amsterdam.
This session and presentation of Moldovan wines is a new stage in the discovery and affirmation of their quality and potential for Dutch wine experts and lovers.
Cees van Casteren, the facilitator of the masterclass, is a consultant in various winemaking initiatives, both in the Netherlands and abroad, including in the Republic of Moldova. The presentation emphasized the capabilities and rich wine culture of our country, discussing several topics about the “wine country – Moldova”, including the location, the landscape, the importance of the wine sector in the export sector of the country, the history of wine, the transition from the old Soviet customs to contemporary good practices and the tourism potential of the region.
The event culminated with a lunch accompanied by the tasting of several quality wines from Moldova.
The partnership between Vinul Moldovei, PitchPR and Cees van Casteren MV represents an important opportunity and initiative for the promotion of Moldovan wines abroad.
This was the theme of another panel within the Wine & Tech Forum, moderated by Alexei Burciu, in which experts in this important field brought to the fore the REALITIES we face in this digital age and offered innovative solutions to bring Wine exports Moldova on the heights of success. It’s been an explosion of ideas and strategies, and now we urge you to act decisively to take advantage of the immense opportunities that digital platforms offer.
Vlad Vedrasco, e-commerce expert, presented a relevant analysis of online wine sales and highlighted the advantages of the eMag platform, such as efficient logistics, the opportunity for paid advertising, but also the increased visibility due to the highest online traffic in Romania. The expert encouraged winemakers to also explore the Amazon platform to test new ways of promotion in Western markets. The presence of a certain product on famous e-commerce platforms such as eMag or Amazon gives credibility to the product and the manufacturer.
At the same time, the expert also emphasized that e-commerce platforms represent the simple and effective solution for expanding the presence in the online environment, and the trend of wine sales on the Internet is growing rapidly.
Also on the panel, Victor Cazac, expert in digital marketing and online sales, recommended wine producers to consider having their own website, which comes with multiple advantages such as total control over the relationship with customers; direct access to customers; a higher sales margin; flexibility in pricing; creating a virtual community with the active involvement of customers, etc. He also reiterated the importance of presence on e-commerce platforms, but once there, it is to draw attention to your own brand and product presentation, offering the customer as much information as possible such as videos, presentations, information about medals won, the technical description of the wine. Victor also shared 10 essential steps to succeed in online wine sales, giving us an overview of effective digital strategy.
Towards the end, Mihai Ion, regional manager of the FAN Courier company – a courier and logistics service provider in Romania, spoke about the complete and complex logistics services, adapted to the requirements of the wine market in Moldova and Romania.
The Wine & Tech Forum was organized by the National Vine and Wine Office of Moldova and the Agency for the Development and Modernization of Agriculture with the strategic support of the Rural Competitiveness and Resilience Project funded by USAID Moldova and the Technologies of the Future Project, funded by USAID, Embassy of Sweden in Chisinau and UK in Moldova – British Embassy Chisinau, in collaboration with the Technical University of Moldova and COR Creative Industries Association in Moldova.
Today, the first edition of the “Wine&Tech Forum” took place, an event that gathered under its auspices specialists and industry leaders who presented innovative digital solutions for the development of the wine sector.
More than 100 people passionate about the wine industry took part in the “Wine&Tech Forum”, sharing their experience and knowledge with each other. This meeting proved to be extremely useful, opening new horizons and paths for the development of the wine sector.
Among the guests of honor at the event was the US Ambassador to the Republic of Moldova, Kent D. Logsdon, who stated that the Moldovan wine industry has huge opportunities for growth through the implementation and adoption of digital technologies.
We can say that the first “Wine&Tech Forum” edition was a success! Together, we will continue to bring Moldovan wine to the world, strengthening our position on the international market, and technology is the key to the bright future of Moldovan wines!
The Wine & Tech Forum was organized by the National Office of Vine and Wine and
The Agency for the Development and Modernization of Agriculture with the strategic support of the Rural Competitiveness and Resilience Project funded by USAID Moldova and the Future Technologies Project,
funded by USAID, Sweden and the United Kingdom of Great Britain, in collaboration with UTM – Technical University of Moldova and COR Creative Industries Association in Moldova.
More than 250 wine samples from 40 wineries were presented to buyers, distributors, media and influencers with the aim of expanding export opportunities and educating Dutch wine consumers.
Led by renowned Master of Wine Cees van Casteren, a fantastic masterclass and wine tasting session took place with 50 sommeliers and media representatives. In addition, a delightful lunch event brought together 30 media representatives, journalists, influencers and sommeliers who enjoyed Dutch dishes paired with Moldovan wines, expressing their interest in future collaborations.
During July, Moldovan wine samples will be sent to over 750 importers, distributors, influencers and journalists to raise awareness and diversify the Dutch market.
More than 30 media representatives, print media, influencers and sommeliers participated in a lunch organized by Wine of Moldova and PITCH, where they associated Dutch dishes interpreted with Moldovan wines. The participants showed an increased interest in Moldovan wines and are open to new collaborations.
The event is part of ONVV’s Marketing Plan 2023 and the promotional actions planned for the new strategic markets, Holland and Denmark.
More than 50 sommeliers and restaurateurs are present at the event, who taste and comment on 12 types of quality wine from 12 domestic producers.
The masterclass is moderated by Cees van Casteren, Master of Wine and organized with the support of the Dutch marketing agency PITCH.
During the current month of July, more than 750 importers & distributors, influencers, journalists will receive samples of Moldovan wine with the aim of increasing the notoriety of Moldovan wine and completing and expanding the list of wines on the Dutch market, later on the Danish one.
