Yesterday, August 28, an event dedicated to wines from Moldova took place in the city of Aarhus in Denmark. More than 30 importers explored our diverse range of wines with interest.
A local expert revealed to us the secrets of the Danish market, and our compatriot Vasile Catan, owner of a wine bar in Copenhagen, held an exciting masterclass that ended with a tasting with the 24 representatives of Moldovan wineries.
The event was honored with the presence of the Danish countess Helene Danneskiold-Samsøe, who was deeply impressed by the quality and diversity of Moldovan wines.
The series of visits dedicated to Moldovan wines continues today in Copenhagen. 100 importers and media representatives have confirmed their presence at the Marriott Hotel to explore and enjoy our selection of quality Moldovan wines.
These efforts are part of ONVV’s 2023 Marketing Plan and reflect activities to promote Moldovan wines in strategic markets in the Netherlands and Denmark.
Even after a month from the event dedicated to Moldovan Wine in Amsterdam, materials dedicated to it continue to appear in the Dutch press, a fact that can only make us happy, such as the article “Moldova wine country, a special country of wines”, written by Jon Peter van den Oever for Anne-Wies.nl.
The Masterclass dedicated to Moldovan Wine and presented by Cees van Casteren, Master of Wine in the Netherlands, consultant, writer, teacher and freelance journalist and organized by the PitchPR agency took place at the Maurits Hotel, Amsterdam.
This session and presentation of Moldovan wines is a new stage in the discovery and affirmation of their quality and potential for Dutch wine experts and lovers.
Cees van Casteren, the facilitator of the masterclass, is a consultant in various winemaking initiatives, both in the Netherlands and abroad, including in the Republic of Moldova. The presentation emphasized the capabilities and rich wine culture of our country, discussing several topics about the “wine country – Moldova”, including the location, the landscape, the importance of the wine sector in the export sector of the country, the history of wine, the transition from the old Soviet customs to contemporary good practices and the tourism potential of the region.
The event culminated with a lunch accompanied by the tasting of several quality wines from Moldova.
The partnership between Vinul Moldovei, PitchPR and Cees van Casteren MV represents an important opportunity and initiative for the promotion of Moldovan wines abroad.
This was the theme of another panel within the Wine & Tech Forum, moderated by Alexei Burciu, in which experts in this important field brought to the fore the REALITIES we face in this digital age and offered innovative solutions to bring Wine exports Moldova on the heights of success. It’s been an explosion of ideas and strategies, and now we urge you to act decisively to take advantage of the immense opportunities that digital platforms offer.
Vlad Vedrasco, e-commerce expert, presented a relevant analysis of online wine sales and highlighted the advantages of the eMag platform, such as efficient logistics, the opportunity for paid advertising, but also the increased visibility due to the highest online traffic in Romania. The expert encouraged winemakers to also explore the Amazon platform to test new ways of promotion in Western markets. The presence of a certain product on famous e-commerce platforms such as eMag or Amazon gives credibility to the product and the manufacturer.
At the same time, the expert also emphasized that e-commerce platforms represent the simple and effective solution for expanding the presence in the online environment, and the trend of wine sales on the Internet is growing rapidly.
Also on the panel, Victor Cazac, expert in digital marketing and online sales, recommended wine producers to consider having their own website, which comes with multiple advantages such as total control over the relationship with customers; direct access to customers; a higher sales margin; flexibility in pricing; creating a virtual community with the active involvement of customers, etc. He also reiterated the importance of presence on e-commerce platforms, but once there, it is to draw attention to your own brand and product presentation, offering the customer as much information as possible such as videos, presentations, information about medals won, the technical description of the wine. Victor also shared 10 essential steps to succeed in online wine sales, giving us an overview of effective digital strategy.
Towards the end, Mihai Ion, regional manager of the FAN Courier company – a courier and logistics service provider in Romania, spoke about the complete and complex logistics services, adapted to the requirements of the wine market in Moldova and Romania.
The Wine & Tech Forum was organized by the National Vine and Wine Office of Moldova and the Agency for the Development and Modernization of Agriculture with the strategic support of the Rural Competitiveness and Resilience Project funded by USAID Moldova and the Technologies of the Future Project, funded by USAID, Embassy of Sweden in Chisinau and UK in Moldova – British Embassy Chisinau, in collaboration with the Technical University of Moldova and COR Creative Industries Association in Moldova.
Today, the first edition of the “Wine&Tech Forum” took place, an event that gathered under its auspices specialists and industry leaders who presented innovative digital solutions for the development of the wine sector.
More than 100 people passionate about the wine industry took part in the “Wine&Tech Forum”, sharing their experience and knowledge with each other. This meeting proved to be extremely useful, opening new horizons and paths for the development of the wine sector.
Among the guests of honor at the event was the US Ambassador to the Republic of Moldova, Kent D. Logsdon, who stated that the Moldovan wine industry has huge opportunities for growth through the implementation and adoption of digital technologies.
We can say that the first “Wine&Tech Forum” edition was a success! Together, we will continue to bring Moldovan wine to the world, strengthening our position on the international market, and technology is the key to the bright future of Moldovan wines!
The Wine & Tech Forum was organized by the National Office of Vine and Wine and
The Agency for the Development and Modernization of Agriculture with the strategic support of the Rural Competitiveness and Resilience Project funded by USAID Moldova and the Future Technologies Project,
funded by USAID, Sweden and the United Kingdom of Great Britain, in collaboration with UTM – Technical University of Moldova and COR Creative Industries Association in Moldova.
More than 250 wine samples from 40 wineries were presented to buyers, distributors, media and influencers with the aim of expanding export opportunities and educating Dutch wine consumers.
Led by renowned Master of Wine Cees van Casteren, a fantastic masterclass and wine tasting session took place with 50 sommeliers and media representatives. In addition, a delightful lunch event brought together 30 media representatives, journalists, influencers and sommeliers who enjoyed Dutch dishes paired with Moldovan wines, expressing their interest in future collaborations.
During July, Moldovan wine samples will be sent to over 750 importers, distributors, influencers and journalists to raise awareness and diversify the Dutch market.
More than 30 media representatives, print media, influencers and sommeliers participated in a lunch organized by Wine of Moldova and PITCH, where they associated Dutch dishes interpreted with Moldovan wines. The participants showed an increased interest in Moldovan wines and are open to new collaborations.
The event is part of ONVV’s Marketing Plan 2023 and the promotional actions planned for the new strategic markets, Holland and Denmark.
More than 50 sommeliers and restaurateurs are present at the event, who taste and comment on 12 types of quality wine from 12 domestic producers.
The masterclass is moderated by Cees van Casteren, Master of Wine and organized with the support of the Dutch marketing agency PITCH.
During the current month of July, more than 750 importers & distributors, influencers, journalists will receive samples of Moldovan wine with the aim of increasing the notoriety of Moldovan wine and completing and expanding the list of wines on the Dutch market, later on the Danish one.
Dozens of prizes and medals were handed today to the Embassy of the Republic of Moldova in Italy for the absolute success of Moldovan wines in the 21st edition of the “Città de Vino” International Oenological Competition, organized in Italy.
Moldovan wines participated for the first time in the International Oenological Challenge “Città De Vino” contest where they won 17 gold medals, including 5 large gold medals.
Participation in the specialized competition was organized by the National Vine and Wine Office with the support of USAID Moldova through the Rural Competitiveness and Resilience Project in Moldova.
The award ceremony, organized in the lavish Campidoglio, was attended by the Minister of Agriculture from Italy, Francesco Lollobrigida, the Mayor of Rome, Roberto Gualtieri, as well as representatives from the Republic of Moldova, including the first secretary of the Embassy of the Republic of Moldova in Italy, Mr. Vadim Moțarschi, who received the medals on behalf of the seven awarded wineries.
A special award was given to Fautor Winery, which won 7 gold medals, including 3 “Grand Gold” medals.
During the first six months of the current year, Moldovan wineries participated in 14 international competitions, awarded with 268 gold medals and 177 silver medals. Systematic participation in international competitions is part of the marketing and promotion plan implemented under the auspices of the national wine brand “Vinul Moldovei. A Living Legend”.
ASI – Association de la Sommellerie Internationale
Partner news.
Every year on Wine Day, Moldovan wineries take over the Great National Assembly Square, presenting the wide variety of our local wines and giving you the chance to meet the producers. Dozens of events will also take place at the country’s wineries, offering you an engaging experience in our rich winemaking tradition.
Last year, a record 80 producers displayed their best wines, attracting thousands of visitors and marking Wine Day as a true signature event for Moldova. The stalls are arranged to reflect the philosophy of each brand and the character of their wines, making it easy to spot your favourites.
We can’t wait for this year’s edition and the unique experiences it promises. Wine Day is not just a celebration, it is a journey into the heart of Moldova’s winemaking tradition. See you there!
